Date: 2017-04-05 11:24
We cannot build the service and support revenue into the price of products. The market can t bear the higher prices and the buyer feels ill-used when they see the same product priced lower at the chains. Despite the logic behind this, the market doesn t support this concept.
Next are Goals. These are specific interim or ultimate time-based measurements to be achieved by implementing strategies in pursuit of the company's objectives, for example, to achieve sales of $8m in three years time.
A business plan should be a realistic view of the expectations and long-term objectives for an established business or new venture. It provides the framework within which it must operate and, ultimately, succeed or fail. For management or entrepreneurs seeking external support, the plan is the most important sales document that they are ever likely to produce as it could be the key to raising finance etc. Preparation of a comprehensive plan will not guarantee success in raising funds or mobilizing support, but lack of a sound plan will, almost certainly, ensure failure.
If our sample plan isn't exactly what you are looking for, explore our free business plan template. Or, create your own custom business plan easily with LivePlan.
It is very important to develop a fool-proof marketing plan before implementing it. Not doing so can lead to poor returns.
To get started, use the outline below to prepare the basis for your plan. Bear in mind that if a credible and acceptable outline plan cannot be compiled then it is highly improbable that a more comprehensive plan can be prepared.
For many, many entrepreneurs and planners, the process of planning (thinking, discussing, researching and analyzing) is just as, or even more, useful than the final plan. So, even if you don't need a formal plan, think carefully about going through the planning process. It could be enormously beneficial to your business.
The benefits we sell include many intangibles: confidence, reliability, knowing that somebody will be there to answer questions and help at the important times.
Introduce the proposed management team, structure etc. Indicate administrative arrangements and specify overhead costs. See 65. Management & Administration within the Business Plan Guide for more info.
This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.